Used asset library and ugc images/video to create social posts. Created content series as well as stand alone posts. Also, we wrote mini briefs that were sent to Hilton properties around the world so they could gather content for the posts. Out performed internally created posts that worked in parallel. Led @hiltonhotels to become the most successful of the 18 trading brands on social media for winter. Followers and page likes increased for all accounts on each platform. Created a total of 120 social posts but for 46 video reels they received: