Bang & Olufsen

B&O needed to re-establish themselves as a convention-defying brand with cultural power. They must reclaim their boldness and mindset as a challenger brand to become a part of the cultural conversation. The solution should appeal to design and music lovers across generations. It should be a digital first campaign with self-expression at the forefront. Make it transcend into popular culture, with the end goal of driving footfall to a store or the e-commerce site.