Topo Chico was founded on The Legend of the Princess.
It states that an Aztec king's daughter was gravely ill and no one could heal her. They eventually learned of waters so powerful that just bathing in them would cure her. Once they traveled to the mole-shaped hill, they bathed in the waters. The princess fully recovered and returned optimistic, strong and refreshed.
Today, people around the world drink refreshing Topo Chico Mineral Water and have the opportunity to write their own legends.
To get everyone involved, Topo Chico will encourage people to share their journey of becoming a legend on social media. Using the hashtag #Writeyourownlegend people will share things they are doing to write their own legend. The best stories will be posted every week and featured on the Topo Chico social accounts.
Topo Chico Van
People will be able to rent Topo Chico vans to take road trips. What better way to write your own legend than learning about your surroundings and having new experiences?
Topo Chico Legends Tent
At music festivals, Topo Chico wants to help you find your legend status. Aspiring legends can enter to win the ultimate Legends Tent experience.
Everyone has heard of the “Before I die I will…” walls. Well, Topo Chico wants to know what you are going to do to become a legend. These walls would be put up at events, people will fill out their goals and these will be on display to inspire others to start their legendary journeys.
Topo Chico x Contiki
Topo Chico has teamed up with Contiki to promote legendary experiences. Traveling to exotic locations and meeting new people is a surefire way to start writing your own legend.