Call of Duty: Warzone
Call of Duty: Warzone doesn't command the same level of mainstream appeal as some of its competitors. The campaign should change this by dropping it into mainstream culture so everyone, both players and non-players, celebrate Warzone. Cater to an audience that ranges from 18-44, has a wide range of interests outside of gaming and think Warzone isn't for them. The idea should make it the most talked about brand that appears in the headlines of non-gaming news media, turning Warzone into the badge of honor for existing players.
AD: Ashlee Eakin
CW: Ben Whipple
All / Bang & Olufsen / Call of Duty: Warzone / Hilton Social / New Balance / Amazon Prime Video / MilkRun / Topo Chico / Dory Fishing Fleet / LA Chargers x Sports Clips / Whole Foods / Laguna Surf & Sport / M&M's